SERVICE · DEMAND GENERATION
Social Media Lead Engine
The demand-gen partner to your AI capture stack. AI-produced daily content, automated lead capture, all run inside GoHighLevel.
Most social media management is fishing without a net.
Local service businesses get sold "social media management" all the time. It's almost always sold as a brand awareness play — you pay a few hundred dollars a month, an agency posts things on your behalf, your engagement creeps up a little, and at the end of the year you have no idea whether any of it produced a customer.
The Blueprint take is different. The Lead Engine isn't sold as brand awareness — it's sold as the demand-generation partner to the AI capture stack you've already built or are about to. Every piece of content has an automated lead-capture path: a comment becomes a DM, the DM triggers an SMS conversation with your AI receptionist, and the conversation books an appointment in your calendar.
End-to-end, you stop paying for posts and start paying for booked appointments. The math is honest, and you can measure it.
Three tiers. One operating system.
Each tier is a coherent product, not a feature ladder. Pick the right one for your business and your audience.
The Door Opener
Best for: Entry-level. Businesses that have never paid for social media before.
- • ~30 AI-generated Instagram + Facebook posts per month
- • 3 carousels per month, branded to match your business
- • Comment-to-DM automated lead-capture workflow
- • One vertical-specific lead magnet (re-skinned in your brand)
- • Monthly performance report
The Full System
Best for: The default recommendation. Volume + quality + paid amplification.
- • Daily content from Tier 1
- • 2 AI-avatar videos per month from Tier 2
- • Managed boost budget on the top-performing video each month (ad spend billed separately, $50–$200/mo typical)
- • Monthly performance report with capture-funnel breakdown
The Wow Factor
Best for: Buyers who want premium positioning. Verticals where polish matters.
- • Everything in Tier 1
- • 4 AI-avatar videos per month, posted as Reels
- • Videos pinned to the top of your Instagram profile
- • Designed to stop the scroll and produce shareable content
Why Tier 3 is priced lower than Tier 2: Tier 3 reduces video volume to 2/mo but adds daily content + boost spend. Total delivered value is higher; per-output cost is lower because daily content is cheaper to produce than video.
From comment to booked appointment, in minutes.
Every piece of content is wired to the same capture flow as your inbound calls.
Post goes live.
AI-generated content publishes to your Instagram and Facebook.
Customer engages.
Someone comments a keyword (like "GUIDE") on the post.
Auto-DM fires.
Within 30 seconds, our system DMs them the lead magnet they requested.
SMS opt-in.
When they reply, we ask for their phone number to send details.
AI takes over.
Their SMS conversation routes to your AI receptionist or MCTB — same persona you've already configured.
Booking happens.
The AI qualifies and books them in your calendar. You see the appointment without lifting a finger.
Want to layer in more?
Bolt these on to any tier when the data supports it.
Facebook/Instagram Ad Management
Active campaign management beyond boost. Audience research, A/B testing, monthly optimization. Ad spend separate.
Google Business Profile Management
Weekly GBP posts, photo updates, Q&A management. Pairs naturally with the Reputation Engine.
Email Marketing
Monthly newsletter from your social content. Captures the audience that prefers email.
TikTok Distribution
Cross-post Tier 2/3 AI videos to TikTok with platform-appropriate captions. Only for TikTok-appropriate verticals.
YouTube Shorts
Repurposes Tier 2/3 AI videos into YouTube Shorts. For verticals where YouTube traffic matters.
Stronger together: Lead Engine + Local Business Bundle.
The Lead Engine generates inbound interest — comments, DMs, profile visits, phone calls. The Local Business Bundle catches all of it. Voice AI answers the calls. Missed Call Text-Back catches the calls Voice misses. Reputation Engine compounds the reviews that follow. Without the Bundle, the Lead Engine is making your phone ring into voicemail. Without the Lead Engine, the Bundle is waiting for a phone that isn't ringing enough. Together they're a closed-loop local marketing system.
Lead Engine Tier 3 + Local Business Bundle
For a business doing $30K+ in monthly revenue, this is the cheapest growth lever you'll buy this year.
What's true on every Lead Engine engagement.
Six things you can hold us to.
AI-produced content batched and approved monthly — no surprises in your feed.
Comment-to-DM lead-capture workflow active on every post.
Vertical-specific lead magnet, re-skinned in your brand colors.
Monthly performance report showing leads captured, not just engagement.
Quarterly tune call (30 min) to review performance and adjust strategy.
The founder oversees every onboarding and every quarterly tune.
READY TO TURN POSTS INTO BOOKED APPOINTMENTS
Let's build your Lead Engine.
Start with a discovery call — 30 minutes. We'll talk through which tier fits your business, whether to pair with the Bundle, and what your first month would look like.